02 / ADVISORY & STRATEGY
Connecting innovation with commercial direction.
I help founders and leadership teams turn complex technology into a clear proposition, an informed strategy and a practical route to market.
An initial conversation about your priorities and where I could contribute.
A NOTE FROM MARIE
My work sits where product, market and people meet. Over more than a decade in financial services and technology, I have brought together research, positioning, growth and ecosystem engagement to help organisations explain their value and find a route to adoption.
That experience spans Open Banking, financial data and SaaS platforms, asset and wealth management audiences, digital banking, insurtech and the AI ecosystem. I have worked across product, sales and leadership teams, developing market narratives, commercial programmes and executive conversations around complex propositions.
I founded CTRLALTX to bring those disciplines together. Whether you are entering a market, refining a proposition or deciding where AI can improve your work, I connect the wider context with the choices your organisation needs to make.
Marie Weidlich Founder, CTRLALTX
SELECTED EXPERIENCE
WHERE I CAN CONTRIBUTE
Financial technology. Data platforms. AI.
From an emerging proposition to its next stage of growth.
You have a strong product. The market needs a clearer reason to choose it.
I help define the audience, sharpen the proposition and connect product capabilities with the priorities of buyers, partners and decision-makers.
POSSIBLE OUTPUTSAudience and market assessment, positioning, messaging and a focused launch or growth plan.
You need to choose where to focus as your market changes.
I connect developments in technology, regulation and customer behaviour with the opportunities and constraints facing your organisation.
POSSIBLE OUTPUTSA focused briefing, opportunity assessment, stakeholder map or prioritised set of strategic options.
You can see the potential for AI. You need a practical starting point.
I help identify useful applications across research, marketing and client engagement, connecting workflow design with the people, information and oversight needed for adoption.
POSSIBLE OUTPUTSAn assessment of current workflows, prioritised use cases, a defined pilot and measures of value.
You need to build credibility and a more useful industry conversation.
I develop the research, narrative and engagement approach that helps an organisation contribute a distinctive perspective and build relationships around it.
POSSIBLE OUTPUTSAn editorial proposition, research programme, executive briefing or roundtable strategy.
WORKING TOGETHER
Engagements can begin with a diagnostic, a strategy project or a leadership workshop, and extend into fractional or ongoing strategic support.
We agree the question, the scope and the outcome first. From there, I bring together the evidence, the people and a practical plan for the work ahead.
Explore working with meChoose a 30-minute slot on Calendly. Prefer email? info@ctrlaltx.uk
What are you working towards?
Explore working together ↗